LUME is an AI-powered ad diagnostic app that scores and analyzes every element of your ad—visuals, audio, voiceover, and messaging—against your campaign goals and target audience. With second-by-second analysis and clear optimization suggestions, LUME turns creative review into a science.
With LUME, you don’t have to wonder if your ad works. You’ll know.
How the app works
Upload your ad as a link (Instagram, TikTok, YouTube), search directly within YouTube, or upload a local file. Then, define your campaign goals: your ad’s intent, brand identity, and audience targeting.
LUME’s AI scans your creative across multiple dimensions—from music to messaging—and scores performance using real engagement data. You get a full diagnostic report in minutes, complete with smart recommendations for improvement.
Key advantage
Most ad testing tools stop at "what happened." LUME goes further. It tells you why it happened and how to fix it. With multimodal analysis and cultural sensitivity built into the AI, your creative gets smarter, faster.
Key benefits
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Precise Scoring: Quantitative breakdowns for each content element: voiceover, visuals, music, CTA, brand identity.
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Audience Relevance: Understand how well your ad resonates with different demographics.
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Creative Confidence: Launch with clarity, knowing which frames, sounds, and phrases hit hardest.
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Smart Suggestions: Real-time recommendations to boost your ad’s impact.
Key features
1. Multimodal Analysis: Evaluate your ad across visuals, audio, and text, all at once.
2. Audience Resonance Scoring: See how well your creative connects emotionally and culturally.
3. CTA & Intent Check: Understand how clearly your message drives action.
4. Identity Alignment: Ensure your ad reflects the brand values you stand for.
5.Second-by-Second Scoring: Dive into performance graphs that track content impact moment by moment.
How the AI works
LUME’s AI was trained on over a billion image-text pairs and millions of real ads from global platforms including YouTube, Meta, TikTok, and more. It incorporates cultural and generational nuances, making it uniquely equipped to decode emotional resonance, visual aesthetics, and cultural alignment. The model has been validated through structured experiments and real-world performance metrics, showing up to 90% accuracy in predicting engagement. With this foundation, LUME provides not just scores, but actionable creative guidance.
LUME’s AI begins by breaking your video ad into keyframes and segments using frame extraction algorithms. These segments capture meaningful sequences and are enriched with data through techniques like speech-to-text transcription, color detection, and optical character recognition. This preprocessing phase ensures the content is machine-readable and ready for deeper analysis across text, audio, and visuals.
Next, each component—spoken words, music, visuals—is transformed into mathematical embeddings that live in a shared semantic space. This allows the AI to compare and align these components directly, making it possible to assess how well visuals match voiceovers, or how music reinforces messaging. These embeddings are foundational to LUME’s ability to detect thematic alignment, narrative consistency, and creative style.
Once embedded, the AI applies similarity scoring and thematic clustering to uncover insights. It matches content against reference materials such as brand guidelines or top-performing ads and supports cross-modal search (e.g., finding ads with similar visual tone or aligning spoken script with visuals). These insights are then translated into predictive scores, estimating how well the ad is likely to perform across different audience segments.
Navigating the app
Input
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Upload a file, paste a link, or search YouTube
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Define your campaign’s intent, value, and audience
Output
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View dashboard scores for each metric (resonance, alignment, intent, etc.)
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Explore second-by-second breakdowns for each dimension (See details)
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Read optimization suggestions tailored to your brand and audience under Performance Modelling
FAQ
What kinds of content can I test with LUME? Any video-based marketing creative: ads, promos, trailers, influencer videos, and more.
What does "second-by-second" scoring mean? Each second of your video is analyzed for emotional impact, message clarity, and alignment. Scores are then averaged and visualized.
Is LUME trained on real-world ad data? Yes. LUME was trained on millions of ads from platforms like YouTube, Meta, TikTok, and more—and validated through real consumer research.
Can LUME tell me what to change? Absolutely. LUME gives specific, AI-generated suggestions to improve visuals, voiceover, music, and more.